Description
Content management
What is content?
Why don’t people click on like button?
Content creation
General principles for a local strategy
Facebook Content Management
Introduction to Facebook
Writing for Facebook
Facebook formats
Facebook Insights
Instagram content management
The importance of photos and frequency
Captions
Content that works
Hashtags
Instagram Insights
Business Manager
How to create it
Interface Overview
Choose objectives and audiences
Choose creativity, formats and budget
How to download invoices
Monitor and optimize campaigns
Write for sponsored placement
Title
Bodycopy
Call to action
